No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go?
Email marketing is one of the highest leverage activities in a SaaS business. It can help:
increase onboarding and trial conversions;
reduce churn; and
grow monthly recurring rev...
Étienne Garbugli - The SaaS Email Marketing Playbook
The SaaS Email Marketing Playbook
Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email
Étienne Garbugli
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Description
No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go?
Email marketing is one of the highest leverage activities in a SaaS business. It can help:
increase onboarding and trial conversions;
reduce churn; and
grow monthly recurring revenue (MRR).