"Defining Brands' relationships with their customers" is the book which simplifies the understanding of the relationship between a brand and its customer base. Many businesses fail to establish a good connection with their customers and ultimately exist no more. Customer relationship is of utmost importance in this competitive marketplace....
Shubhashish Srivastava - Defining Brands' relationships with their customers
Defining Brands' relationships with their customers
Insights on consumer behaviour
Shubhashish Srivastava
3
133
Description
"Defining Brands' relationships with their customers" is the book which simplifies the understanding of the relationship between a brand and its customer base. Many businesses fail to establish a good connection with their customers and ultimately exist no more. Customer relationship is of utmost importance in this competitive marketplace.